Do I need to invest in social media to grow fast?

Is investment necessary in social media to earn profit?

Perhaps it has become very common to hear about a company or an institution using social media to increase sales, and this trend is very natural and keeps pace with the times.

With the advancement of technology and the spread of the Internet, the virtual medium has become a great opportunity to deliver companies' products and services to new markets, more people, and the chances of that in increasing sales.

Before we talk about how to use social networks in sales, it is important to know more about each network.

Brief panorama of the means of communication

You may have mastered its basic usage, but it is essential that you look through a brief panorama to determine which tools are best suited for your business.

It is important to have a personal page (profile) on such channels, but you may imagine that it is difficult to keep posting on it at a steady pace, and talking about really attractive topics.

Therefore, after reading these following paragraphs (a paragraph on each means of communication), you will need to think a little about the characteristics of the personality of a typical customer suitable for your business in order to discover the best channels to communicate with him; As a result, you can invest time and strategies in the networks that are most beneficial to your business.

Facebook and investing in social media

Despite the developments and changes that occur in the algorithms of Facebook, and the provision of content and its delivery to numbers that are constantly decreasing, (only 1% – 2% of your followers receive your posts in a natural, unpaid way), Facebook is still the social media that has the largest number of users in the scientist.

The importance of Instagram to invest in social media

Instagram is a dynamic social network that relies on the visual aspect of marketing and advertising, which allows you to interact in real time with users as they see your products in action while posting a photo or video.

Twitter and invest in social media to grow fast

Twitter is an essential social network, especially for residents of the Arab world (Middle East and North Africa, MENA) for those who want to interact with the public in a quick and brief way. This is because in this way you can communicate with your audience with a few and useful words, as the popular proverb says: “The best of words is what is said and is indicative.”

On Twitter, you can use a very limited number of items, up to 280 items only,

In addition to the ability to post tweets, you can also post photos, share links to videos, and even links that lead to external pages. This allows you to promote and market to other channels or other selling pages.

LinkedIn and investing in social media

This social media outlet was launched in 2003 LinkedIn is also considered a different social network. It is a social media that focuses on professional and professional purposes Its focus is on job opportunities and workers, and not necessarily on selling a product or service.

The importance of  The YouTube to invest in social media

YouTube is a social video platform affiliated with Google, and it has more than a billion registered users. In addition, YouTube is also a very important search engine, which many people use to search for multiple content on social media.

Unlike other social media, YouTube only focuses on videos, a useful format that attracts a lot of people's attention because it is an easy-to-use tool.

With a YouTube channel, you can promote your products and reach more people, as you create videos that are tailored to your audience, and help people solve small, everyday performance problems.

Snapchat and invest in social media to grow fast

Snapchat is one of the social media that is strongly present in the Arab countries Despite the privacy that this means of communication enjoys, it is still a preferred method among Arab youth, and the numbers indicate this.

The advantage of this social medium is that you can share photos and videos not exceeding 10 seconds You can use the emojis you want as well as the text you want.

When thinking about using Snapchat to market your business and products, it is indispensable to take into account this period of time that you can publish content over, to be brief and targeted with your marketing message, and always try to focus on the methods and strategies that are to the taste of your customers and their habits in communicating through these social means.

Social media strategy tips to increase sales

Now that you know a little bit about each of the means of communication, it's time for you to know some tips that make you benefit from these means of communication.

Of course, every social network has its aspects that distinguish it from others, but there are some tips that are useful and feasible for all networks and channels, and we will talk about this now.

• Create useful content

With so much information available online, it is important to create outstanding content to grab the audience's attention. Creating content that will be important to the consumer at the moment when they need to spend all their time trying to make sales may not be the best strategy.

People are looking for answers online, and of course many people can access social media for this purpose Before you try to sell, try to find a way to gain your audience.

And one of the effective ways to help you reach this goal is the content marketing strategy.

If you are the producer, you can consider creating a blog that includes many articles and topics that answer the audience's questions, and thus this constitutes a competitive advantage for you that distinguishes you from others who work in the same field It is important that exclusive and continuous information be provided .

• Have one visual identity in your post

It is very important for you to have a unified presence on the Internet and a very distinctive and unique character, so that you have something like a visual identity This way, when someone accesses one of your social media accounts, they will easily recognize you and your brand.

This also applies to the visual status of your page: use impressive images, properly prepared, and directly related to your product Posts with images and infographics grab people's attention, are easy to read, and are important for SEO.

Conclusion

As you saw in this article, you can intelligently use social media accounts to increase sales and increase the number of fans and customers.

Each means of communication has its own distinct and specific characteristics, and for this reason it is very important to understand all of these means, in order to benefit from these means and channels in a distinctive way.