How to convert your social media accounts into passive income cash?

How to profit from social media?

Of the more than 3 billion users of social media, more than 1.5 billion people use it to search for and buy products online And with this steady rise in users, marketing through social networks has emerged as the fastest way to success for brands on the Internet.

So, if you do not take advantage of social media accounts to promote your business, you are missing out on a unique opportunity that has a great impact on the success rate of your project, but what are the skills that enable you Who manages social media accounts professionally ?

What is managing social media accounts?

Social media management is the process of creating, scheduling, analyzing, and sharing diverse content on different social media sites

Such as: Facebook, Twitter, Instagram, and others, provided that their objectives are consistent with the basic purposes of the project, with the aim of introducing the target audience to the brand, providing new perspectives that help develop and promote content, and increase sales.

Turn your social media accounts into passive income cash

The tasks of managing social networking sites require that the person in charge of them has a distinguished personality. 

He must be the owner of an innovative creative mindset who can present ideas in distinctive ways, and has a scientific curiosity that drives him to continuous learning, research in his field of work, and follow-up on the latest developments in it in order to develop his performance, and he can adapt to work pressure according to his requirements at any time. 

The skills of managing communication sites multiply. social, but most notably:

• Develop a strategic plan

The strategy is to build a practical vision for the project by defining what the work aims at according to priority, defining the steps and actions that must be taken, and knowing the means and factors that help achieve these goals on the communication sites. Social media account managers need to be able to analyze the goals in detail and evaluate them , in terms of feasibility.

Then develop a realistic plan of action that takes into account several factors.

Such as : executive and promotional costs, the specified time period, and the extent to which they are compatible with achieving the targeted purpose Therefore, you must define the goal of creating social media accounts, and identify the social platforms that are commensurate with this goal, and help to achieve it. 

They must be well-known platforms and have a large audience in order to bring you the greatest success rates.

• Develop social media accounts for passive income cash

Developing social media accounts means preparing them in an integrated manner and providing distinctive and clear content to the target audience in order to interact and show the services provided to the largest number of people Adding all the required data is the first step in developing the account.

 This data includes: the name of the project, its classification, and adding an accurate description of the goals of the page, And the inclusion of external means of communication, and linking between pages and each other by adding buttons to move between different sites from one account to another.

• Protect your social media accounts

Social media account managers ignore the account lock step, even though it is the most important in account management With the presence of brand accounts on social media accounts, information has become the first target for hackers, in order to control the account and identity theft, or to take advantage of the interaction of the account and change its activity and goals Here are a number of tips to secure social media accounts from hacking:

1 Change the password monthly:

 The password must be random and vary between numbers, letters, and symbols, provided that it does not contain a known name, phone number, date of birth, or any personal information.

2 Activate the two-step authentication feature:

 it is one of the features that provide the most security on communication sites, by linking the password with a second step, until the account is logged in, and the second step is implemented by activating a text code that is sent to the mobile phone, or e-mail.

3 Activate the interaction on the accounts: 

Inactive accounts are the most vulnerable to hacking, so posts must be added regularly and in distinct and varied formats, so that it is not easy to quote and defraud the character if the page is hacked. Comments and messages must be followed up and any fake or untrusted account should be banned.

If you want to become a successful influencer on social media platforms, you must realize that you cannot be an expert in everything, as you must define one specific field in which you specialize One easy way to do this is by assessing your strengths and weaknesses, then choosing an area that contributes to showing your strengths and helps you develop them and acquire new skills.

The key to becoming a successful influencer is to add your own voice to everything you do. So do not hesitate to search for a field that suits you and fully expresses you, and even allows you to add your own touch when preparing the content related to it. 

Conclusion

One of the main goals of social media accounts is to enhance direct communication between people and between brands and some of them, as networking sites are the appropriate place to communicate with the largest number of customers in addition to written communication.

The live broadcast feature is available on communication sites, which enables account managers to communicate with voice Or visual with the audience and followers to respond to their inquiries directly and share any details or new things related to the brand.

These are the basic skills you need to manage your social media accounts professionally In your opinion, what other skills do you think are important for social media administrators?

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